Was just wondering how much people spend each month on advertising. I spend aroung £60 a month. The last two months has gone a little quiet for me so was thinking of spending a bit more??
Where do you feel your money is best spent?
Cheers, Ponty.
Wow. How long is a piece of cable?
Advertising budget depends on various factors - not least, who you're aiming for (your customers), expected yield, support marketing, and affordability.
What does your £60 a month buy you, on average, over the last say twelve months? How many customers did it reach - jobs you actually won, and invoiced? You need those figures to know how effective your current methods have been.
The other thing is that advertising should best be carried out as part of an overall marketing plan - inconsistent advertising usually yields poor results - e.g. sporadic leafleting, inconsistent image between marketing media (i.e. one logo on van, another on leaflets, and so on).
Overall, you'll achieve most success by taking it right back to the start, and making sure you know what common elements flow between each aspect of your marketing (i.e. how you tell customers who you are and what you do).
Then look at the customer base you want to market to. How do they typically source your service (or services like yours) - yellow pages? Google? Leaflets? Local paper? All of them? Van?
What I will say, is that almost EVERYONE looks for a website now - whether as a first point of call, or as a means of checking whether someone is genuine or not - o it is worth investing in a website, a bit of design that ties what you currently do in, and some google ranking - in your local coverage area at least. Use that as the basis, then supplement it with leaflets, local ads, etc.
