I think with most things its selling a Brand a Trust a Look.
Standard, Gold and then there is GOLD PLUS
also looking the part, you really have to dress to the point that people expect you to look
Why i put on a bit of weight and made myself look order.
Dont want to be a Fit young land that looks like he is just out of nappies and going to steal off with the wife.
And i would point out that having NO HAIR like James Dewane has (and myself) isnt good.
I think there can be a Stero type of a lot of males, and people judge you.. so i go dressed in Drag
and yes i was joking about that. i cant walk in high heels.
Guess with Marketing, is what you want to see in a electrician truthly. Smart, good manner, not too Posh, even the accent can put people off, I do feel that with my accent that people are a bit more stand off-ish, (im having a hard time typing out some things as some times we just dont take about it) but my accent is southern/bbc sounding, and in the middles i can sound a bit posh to them (The way i role my R's) but if i try and put on a more London accent, i do find people find more at ease with me some times.