Voltimax

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Hi guy's

I notice there's always a lot of threads here asking how to price jobs. The other day by accident I came across this

Electrical Flat Rate

Now this seems to be big in the land of the free at the mo and I guess it's much the same as our point pricing. Reading through that long section there got me thinking that a few points they make regarding the system are valid ones.

Thoughts?
 
seems bit pricey at $199 like!!!

maybe compile a similar thing in the arms!! north and south divide obviously!! lol:rolleyes:
 
Isn't it just a schedule of rates with a different name

in Electrical Flat Rate Pricing said:
The idea behind the price itself, is that if you did the job lets say, 10 times at 10 different customers, you would take all 10 totals / divide them by 10 to get your average installation price.


So technically, some of your customers would be paying less than they should be and others would be paying more, but as long as they all paid an average Flat Rate, you would always be making a profit on the job.

Surely you only make a profit if you get all 10 jobs or the easy profitable jobs as you can't make a profit on job that costs more than the average price your charging or am I missing something?
 
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Yes that's exactly what it is, a schedule of rates, but the rates are decided by you. What they're trying to say is that if you fix the price, it's possible to charge more than you'd get by doing time and materials. The reason is, for some reason people prefer to pay a set fee and it's easy to see why. If you tell a customer you will charge X amount to do a job, then someone comes in for an estimate for less, they'll most likely pick you. Their mentality is that they know there will be no extra cost involved if they pick you. You set a price and unless they have extras that's all they'll pay. If they choose the estimate, they may end up paying more, because it is just that, an estimate.
Companies like British Gas etc having been pricing like this for years. The trick is to allow enough in your price so that when you get an easy installation you're making alot, then when you get the odd difficult one it will all balance out.

Like I said, it seems to be the in thing in the states at the moment. I just found it interesting.

How does one join the electricians arms, or is it a select group?
 
I have been using fixed rate since going alone I work out roughly how long the job will take me add an extra 1hr to be safe and then add cost of materials + my profit margin on materials.

I also do a FREE visit (takes me 15-30mins) to explain the job to customer and what else may be required - if the wiring looks old I will spend slightly longer and do an IR check on the exisitng circuits to show any potential issues and again explain to the customer if anything else needs checking/upgrading.

Customers do like this more due to knowing how much the job will cost them - never been out of pocket yet and not lost a job to a competitor yet as most people in my area are still using the T&M Method.

This method helps during the current climate as customers are much more likely to use you if you have given a fixed rate.
 
I think most of us do free visits i.e. free estimate, but I like the idea of charging for the visit and then knocking it off the quotation if it's accepted . It annoys me when I go to some premises and spend along time there and then don't get the job.
Who ever thought up the term 'free estimate' needs his rear end kicking, if he's still alive of course :D
 
problem is there are plenty of people out here to give free estimates so you will just not get the chance to quote in that case...!!
 
I think most of us do free visits i.e. free estimate, but I like the idea of charging for the visit and then knocking it off the quotation if it's accepted . It annoys me when I go to some premises and spend along time there and then don't get the job.
Who ever thought up the term 'free estimate' needs his rear end kicking, if he's still alive of course :D

You could always do it the other way and add a little to the quotation - i add an additional hour into my final quotation as part of the labour, Whilst this won't always give me the money for my time at every "quotation" visit it will however pay my diesel / insurance each month - if you think on average 5-6 jobs per week with the additional hour = business running costs paid
 
Your right you don't always get the job however the way I look at it is if a customer doesn't like my prices and they go elsewhere for "cheapness" I am safe in the knowledge I would have been installing Safely and to the current regs not cutting corners and providing full EIC and notification to LABC.
 
problem is there are plenty of people out here to give free estimates so you will just not get the chance to quote in that case...!!


Not necessarily.
If you make it clear that they will get it back if they don't accept then they have noting to lose. Not really any different to asking for a deposit up front.
The trouble is electricians (and other trades) are their own worst enemies.
 
Hi guy's

I notice there's always a lot of threads here asking how to price jobs. The other day by accident I came across this

Electrical Flat Rate
Now this seems to be big in the land of the free at the mo and I guess it's much the same as our point pricing. Reading through that long section there got me thinking that a few points they make regarding the system are valid ones.

Thoughts?
Onece on that page goto home page and check out line man doug's job in the video ! i thought my job was bad !
 
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people dont realise how much bloody work goes into an estimate
free estimates suck my --- , especially when you dont get the job!!!
 
I know exactly what you mean buddy ! time/fuel etc ! not long ago went to this pregnant teachers house whos husband was a chef and they wanted an estimate to discon some dodgy dangerous lights from bathroom and install downlights and get a storage heater working ! the fused switch was knackerd for heater so i said £10 and £80 for lights inc supplied holes cut and fitted etc etc and got a reply saying they were going on holiday and when they get back they prob wont have it done ! sounded like he was going to do the job ! Told them about part p as special location but you could tell he didnt give a dammmm mabe thought i was going to supply and fit £46 worth of lights for a fiver ! makes you sick when all it seems some people do is call you out for a quote and when they know what to do they shrug you off ! not much point charging for a quote with people like that as you prob wont get the money anyhow !
 
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Just resurrecting the thread.
I've been doing a lot more research on flat rate pricing. I've been in contact with some US electricians and they've pointed me to a guy who endorses flat rate. He shows how you work out what to charge and I'll tell you this, you would never lose using his method, that is of course if you could get the work at those prices. A lot of US electricians offer their clients service contracts, that means they have two prices for tasks. One price for those service contract customers and one (which is higher) for those that are not. Basically this is a discount for those having several jobs done all in one hit as opposed to those who have one done one day and then another at another time.
 
Interesting stuff indeed.

Flat rate pricing has been around, even in the UK for many years in one guise or another.

It is important to say, right off, that there are as many pitfalls with flat rate pricing as there are advantages - which to be fair is true with almost all pricing models.

The trade with FRP is that you offset price against volume - which is to say you work harder on the sales part of the business to realise a profit of x than you might with other pricing models - primarily because Flat Rate sets pricing at an average level across many similar jobs. That is the other disadvantage of FRP too - it relies on a large body of data for accuracy, which many younger businesses simply will not have, and will have to guess at.

So, if you use flat rate pricing, you are effectively going to become a sales machine, much like some of the franchises now working in the UK - because you have to - at a higher, or even averaged, price per task, fewer customers overall will perceive the value (especially in the UK) - and so your conversion rate will alter accordingly. Where you might obtain one sale in three enquiries using other methods, you may find this drops to around one sale in eight enquiries using FRP. Therefore, although the FRP price is higher, it is actually realising less business overall - assuming the average of all jobs gives an FRP unit of £300 and T&M pricing for example, says £200. Right away we can see that FRP offers sales of £900 every 24 enquiries, whereas T&M might offer £1600 for the same volume. To realise the same level of sales as T&M using FRP, you actually have to meet some 42 enquiries.

This is the hidden cost of FRP - as I say - it offsets higher profits on work won against higher effort in the sales process. It is a model that is proven NOT to work effectively in low volumes, or smaller businesses (without dedicated sales teams).

Having said all that, we all use elements of Fixed Rate Pricing in our own methods of quoting. These especially come to the fore in things like labour rates, service callouts, and so forth. It does have a place, but not, IMO as the mainstay method of pricing.

The other thing I wanted to touch on is service contracts. The electrical installation business has always struggled to find a way to implement service contracts, particularly for domestic customers, although they are prevalent, and often mandatory, in related fields.

It is something worth bearing in mind, however, as legislation is slowly moving towards mandatory inspection on an annual or bi-annual basis. That will be the catalyst for service contracts in residential electrical contracting - whereas in commercial contracting it is far easier to gain this kind of foot hold, if you're confident enough to bundle things like PAT testing, re-lamping, and periodic inspection in a suitable agreement, and easier again if you include other services in that contract.
 
Swings and round a bouts ;)
Although FRP seems to be big in the US, you only have to look on their own forums and you will see many arguments for and against FRP.
It appears they have 3 main methods of pricing. FRP, T&M and what they call going rate (still trying to find out more about that).
 
Swings and round a bouts ;)
Although FRP seems to be big in the US, you only have to look on their own forums and you will see many arguments for and against FRP.
It appears they have 3 main methods of pricing. FRP, T&M and what they call going rate (still trying to find out more about that).

Yes. Going rate is normally either "state" set on an average across the continent, or set by local chapters (unions) based on a number of member driven factors, and designed to make sure all members get a fair shot at all the sales potentially available in an area.

T&M, much like the essence of the method we use in the UK, is left to the contractor to figure out, base don what he pays to provide the completed job.

Fixed rate, as I say, only really works if you have the volume of enquiries, and the ability to service those enquiries. That's just simple maths really.

However, unlike the US, we also have the advantage the we are much freer to set the rate we want to charge. US contractors generally have to factor in a number of other things too - such as licencing fees, notification fees, and so on.
 
However, unlike the US, we also have the advantage the we are much freer to set the rate we want to charge. US contractors generally have to factor in a number of other things too - such as licencing fees, notification fees, and so on.

As do we now, lol
Registration (Licensing)
Notification (Part P)

Well I always believed it was harder to set up business there due to them having a license system in place, but apparently my new American sparky friend tells me it's the same there as it is here. Plenty of unskilled people running around with no real policing system in place.
 
As do we now, lol
Registration (Licensing)
Notification (Part P)

Well I always believed it was harder to set up business there due to them having a license system in place, but apparently my new American sparky friend tells me it's the same there as it is here. Plenty of unskilled people running around with no real policing system in place.

True, there is that, lol!

I think the States are in many ways worse than here - although "code" can be quite strict in places, their standard overall are around fifty years behind ours.

Their policing systems aren't much more effective in most States, but boy, get caught and they'll bring the wrath of Ahab down on you - without a second thought.
 
Very interesting thread. I've been trying to build up a kind of "database" of jobs and time taken - basically my diary. There is a place for the fixed price jobs, mostly the small ones. I was thinking about having a wee trial of FP in the new year to see how it goes, just trying to come up with price levels that are realistic and cover costs and profit.

The trick would be to get a hold of a large franchises' pricing book to compare. These guys spend thousands if not millions researching how to price jobs and levels. There is a couple of Mr Elec ex franchise guys around here who might be able to shed some light on their pricing.
 
Very interesting thread. I've been trying to build up a kind of "database" of jobs and time taken - basically my diary. There is a place for the fixed price jobs, mostly the small ones. I was thinking about having a wee trial of FP in the new year to see how it goes, just trying to come up with price levels that are realistic and cover costs and profit.

The trick would be to get a hold of a large franchises' pricing book to compare. These guys spend thousands if not millions researching how to price jobs and levels. There is a couple of Mr Elec ex franchise guys around here who might be able to shed some light on their pricing.

It's always worth keeping some kind of database. The beauty of putting all that information into something like Outlook is that you'll be able to use the data to keep in contact - say with newsletters, or offers.

As regards Fixed Rate Pricing.....I'm fairly sure Mr Electric's pricing is obtainable somewhere. Without bursting anyone's bubble - fixed rate is normally set by budget, not research. There's no real mystery to it. A Fixed Rate Price is normally calculated as the average price of all that kind of job - e.g. FRP socket outlet = average of last ten or hundred sockets fitted, and so on.

In a previous incarnation, I worked for a big blue multi-national US owned conglomerate - which extensively used fixed pricing across all its divisions. The Fixed Rate pricing was calculated by accounts, on receipt of branch budget forecasts. Simply, the price for Service A, for example, was calculated as the average of all the budget forecasts for that service, plus a margin for infrastructure - no real science at all. Bloody expensive to use though!

As I said earlier, FRP does have a place, and is reasonably easy to implement in those places - but unless you have significant volume of leads, playing the averages, as I showed, is going to cost in terms of profit, and you are always going to be more of a sales machine than an electrician.

FRP is well suited to offers, service agreements, and what you might term "fixed" services - things that don't vary much from one job to the next - inspections, CU changes, and such - you could also budget a given level of cable to fix the price of some other things, such as bonding, or adding a socket - though with cable pricing the way it is, it would worry me - I'd end up absorbing the cost hikes, because my prices were fixed.

At the end of the day, if menu pricing is what works for you though, then great! I just can't see a way to make it work in a successful way in the UK - another difference between us and the US - territories, that is, sales areas, are a lot smaller too - either per head, or per square mile. They have the volume of leads to make FRP work.

Interestingly, when you look at those companies in the UK that do use some kind of FRP - satellite installers, electrical franchises, fire alarm Nationals - they all have features in common - the minimum amount of work to get to invoice (yeah, call it cutting corners), and the fundamental lack of service in the offering.
 
Hi Voltimax,
Sounds good if they will accept the idea of paying and then having it removed from the final invoice.
Best wishes
Rex
 

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Voltimax

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