Apparently and i dont know exactly why but you should go for LCD under 32 inch and Plasma over 32inch. i have heard this from several people. I have a panasonic 32 inch lcd and its fantastic. Absolutly love it. If you get the choice go for the higher hertz models. Mine is 100hz and picture on most things is amazing. I hope not to bore you or try and tell you stuff you already know and i may not be that accurate but most tvs are 50 or 60hz. the 100hz tvs flash up a pitcure twice as often so things happen smoother/ quicker. As you said you wont be gaming on it so this may be of no benefit to you as i think the higher hertz makes it better for gaming.