According to your diagram both motors are fed with a permanent positive supply directly from fuse number 20. They also have a permanent negative (ground) connection. They then have a CANBUS data connection with the seat memory ECU which will send them instructions on this bi-directional data link. The motors themselves have some kind of onboard intelligence that will control the direction they run in, stop and start the motor and monitor a top and bottom limit sensor to turn it off when the position limit is reached. It may also send motor speed and column position data back to the seat memory ECU as well I'd guess.
Unfortunately to know the exact sequence of operation and communications you'd need to find a mechanic who has paid for access to manufacturers service data.
Unfortunately to know the exact sequence of operation and communications you'd need to find a mechanic who has paid for access to manufacturers service data.