A more efficient panel does not necessarily have better performance (in terms of kWh obtained per kW installed), just that you getter more Watts installed per m squared of roof space.In terms of performance, on paper the sanyo panels are slightly better since they have a lower thermal co-efficient.
If we compare the NOCT values (rather than STC values) which are taken at an ambient temperature of 20C rather than a cell temperature of 25C so are a little closer to real world output:
Sanyo HE240SE - NOCT of 182W which is 75.8% of its headline output of 240W
Sunpower E20/327W - NOCT of 243W which is 74.3% of its headline output of 327W
And the Sanyo performance over the Sunpower improves at higher temperatures (which may not have any major impact in the UK)
This is all on paper, there's another thread here indicating that the Sanyo panels are thicker than other panels (due to the HIT technology), and this reduces their heat dissipation so although they are better at higher temperatures, they also tend to run hotter than other panels.In practice we are only talking <1% difference between the panels.
The main issue is that whilst Sanyo has opted to keep to 240W and 250W modules of a smaller size to most panels, Sunpower had opted for a 327W panel which is larger than most panels. On small or awkwardly shaped roofs, you may be able to get a more efficient use of space with Sanyo than Sunpower (obviously depending on the actual size).
Also, as MorganPVI indicates, you have to be a Sunpower partner to install Sunpower panels, which may limit it to the larger (not necessarily better) installers.