thing is, schott hadn't been keeping up with the competition.
Their mono panels peaked with the 195wp panels vs eg 200Wp from phono and others, and they never produced a 250Wp panel, which ruled them out of the top end of the 4kWp domestic market in the UK.
they also only had black framed modules in the 195Wp models.
Essentially I think they rested on their laurels a bit too much, and the writing really was on the wall from the point they didn't develop their production capabilities to compete properly at the top end of the market. It's nie on impossible to persuade someone that a 240Wp schott poly panel is going to be a better buy than a less expensive mono 250 or even 265Wp panel from a none EU manufacturer.