I
So, I unplugged an extension lead from the problem socket (which had been switched off at the socket anyway) and tested again, and it's back to > 299 Meg. Very odd - socket should have isolated any fault with any connected stuff.
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5-W-W
A possible reason could be that the sockets are single pole and a low insulation reading on the extension cable was being picked up via the neutral of the socket, then clear again when it was unplugged