We're seeing quite a few customers being caught out by the double glazing type firms who are local but sub contract the work out. I'd suggest you be careful of them - we've had calls from 4 unhappy customers this week alone.
I'm not sure that checking with 20 or 30 customers is necessary and I've often heard customers say that they think their installer is brilliant when the installation is obviously poor. As you say if you don't know anything about it then how can you know if they've done a decent job. Here's a few of my suggestions
You should be offered a choice of panels and inverters depending on your circumstances. If you aren't they've either got stock to shift or can't be bothered to design a system for you.
The inverter shouldn't go in the loft unless there's absolutely nowhere else. If the installer doesn't even attempt to discuss this - walk away.
Your generation meter should be next to your consumer unit for ease of reading unless it really isn't practical. We've never had to put one anywhere else in 3 1/2 years but there's always a first time.
Personally, I'd be wary of anyone telling me I can use 50% of the energy generated. I work from home and have never achieved this despite having relatively high electricity bills (5,500 kwh) I use about a third of what I generate at best. Quoting 50% saving makes your payback look more attractive. Installers are allowed to quote this but make sure you're aware of how the FIT/Export/electricity savings are made so you can make an informed decision about what is best for you.
Don't entertain anyone who comes to your house without a tape measure, a method of measuring your roof angle. If they don't check your electrics and roof structure - don't invite them back.
Your roof should have a border round the panels of at least 300mm and some on the Forum would argue 400 - 500mm. It's not difficult to work out - if you have roof measurements before hand have a go at working out what you think may fit on the roof. The panel measurements are readily available just remember to leave 20mm between each panel. If you have an idea of how may will fit on the roof, then you can't be hoodwinked into agreeing for more then having to compromise when they turn up to fit. To get your roof pitch, get into the loft and measure floor to ceiling and then half the width of the bungalow and triangulate.
Scaffolding isn't an optional extra it's essential H&S. Don't touch a business who doesn't use it.
Most important forewarned is forearmed. Most installers aren't out to scam you and will welcome questions. If they don't find someone who does
Finally, use someone local, if there's a problem you can knock on their door. We're getting quite a bit of repair work at the minute because people have gone to national firms thinking that they would still be here in 10 - 15 years time when we'd gone bust. Most of the big firms serving our area have gone bust and the warranties are void. Meanwhile our customers who didn't quibble about paying a proper price are enjoying continued excellent service from us and telling their friends about it.
Hope that helps.