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promotion
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
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Hi all,
Can anyone recomend some good ways of promoting my company without spending a fortune?
I do the usual local papers, Yell.com, Web site, sign written van and a few boards dotted around.
For all adverts its costing nearly £250 a month.
I need some other cost effictive ideas if...
Hi all,
I posted a thread up on the website about 3 months ago(thread is called qualifications and wages), it was about my wages being really low for what i can basically do as an electrician. i just thought i would update the situation.
5 weeks ago the managing director told me that the...
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