message

A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, or an electronic bus.
A message can be the content of a broadcast. An interactive
exchange of messages forms a conversation. The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.
One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. Another example of a message is how they are portrayed to a consumer via an advertisement.

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