When looking at the "£ saved per £ spent" from energy efficiency technologies, the calculations consider the cost of installation and the typical savings achievable. Figures for VPhase have been taken from the independently verified trials with an average 10% saving and an installed cost of £300. Other technology costs and savings were taken from the Energy Saving Trust and YouGen web sites. Based on these calculations, it is only insulation that performs better than domestic voltage optimisation in terms of £ saved per £ spent.
Although it requires a good deal of assumptions, a typical 3 bedroom property with a typical energy bill of around £600 should expect to have payback within 5 years.
The idea of consumers being proactive in reducing their energy consumption is what the concept of smart meters is based upon. However, the reality is that people can and do become complacent. Look at arguments like the Jevons Paradox (
HERE) and you must concede that even with the best will in the world consumers will not remain vigilant all of the time. The VPhase device does not need human intervention. It is a fit and forget solution that lowers energy consumption without requiring that change in lifestyle.
As indicated in an earlier post, a DECC report (HERE) from July 2010 outlined how over 67% of a property's domestic energy consumption is related to lighting and appliances. This excludes heating appliances. The whole-house savings of up to 12% that VPhase quote take in to account the circuits that are not optimised.
We're also not saying that VPhase is an exclusive technology. It should be used alongside other technology options, such as the LED (or even CFL) lighting that you suggest. VPhase is another tool that should be available to consumers. It is proven to work and is a lot more cost effective and lower cost than other technologies on the market.