KVA is apparent power, here's an explaination I found on some bod's site
With alternating current electricity, the direction of current flow rapidly alternates between one direction and the other and the voltage rapidly alternates polarity between one direction and the other. That means that unless the polarity of the voltage reverses at the same instant that the direction of the current reverses, the direction of power flow (voltage times current) can also alternate directions.
If the effective values (RMS values) of voltage and current are multiplied together, the result, the VA (or kVA for 1000’s of VA) is called the apparent power. The VA (or kVA) is the total power that appears to be flowing, but it includes both the net power that is flowing in one direction and the amount of power that is circulating back and forth between the source and the load. The net power that is flowing from the source to the load is called the real power, watts (W) or kilowatts (kW). The power that is circulating between the source and the load is called the reactive volt-amperes, VARs or kVARs.
The relationship between the kW, kVA and kVAR is kVA squared = kW squared + kVAR squared. Another way to express this relationship is to say that the kW = kVA X power factor. The power factor (pf) is a number between +1 and -1. If pf = 1, all of the power is flowing from the source to the load as is does when the load is purely resistive and does not include any elements like capacitors and inductors that can store energy momentarily and return energy to the source. If pf is -1, all of the power is flowing from the load to the source, the roles of source and load are reversed. If pf is between +1 and -1, some of the power is circulating. Pf can be calculated as the consine of the angle between the voltage and current waveforms.