Electrician or Electrical??

[Deleted account]

I would disagree with Marconi on the anonymous naming. Customers want to know who you are. Getting a good name is everything.
If you start off thinking you may not make it so I better stay anoymous, you won't make it.
I incorporated my address into my business name so people know where I live. They love it. If I do a bad job they know what door to knock on, which is fine as I don't have anything to hide or anyone to hide from.
I totally agree with the rest of marconis post.

 

[dksanders]

I use ...Electrical Services after my name.

 

[Maccas]

Did think about that,have you a pic of your van I could see?

 

[dksanders]

here it is

 

[dksanders]

... and I've just remembered it says Electrical Contractor.... my trading name is DK Sanders Electrical Services.... duh

 

[Maccas]

Nice,mines a bit smaller a puegot partner

 

[dksanders]

I had a Fiat Scudo until a 4 times over the limit uninsured Polish driver wrote it off. I used to have roof racks but it did my head in continually climbing up from the side to look and unlock the ladder clamps. At least with this on I even have my big 4 metre sections ladder inside (fits over the cab) and its totally racked out so I can find things.

 

[ashg285]

Electrical

 

[Maccas]

Thanks for all your replies very helpful.
On a slightly different note email details on van or web page or even both?
I haven't a web page yet but I'm looking into getting one.
Any thoughts?

 

[dksanders]

I have both email and website, mobile and landline.

 

[koldwater]

... whether to have Electrician under my name or Electrical on the van.

Definitely "Electrician". I have been marketing electrical training and to electricians for over 2 decades. Here is my advice, reasons for choosing electrician...

The world is computerized, even if you are not. Everyone uses a the internet, even if they don't have a computer, they do internet search via their phone. Add to that fact, marketing 101, know your customer. The result is those first starting a business, do key word search to find what most people type when searching for your service or product. Then use those most searched for keywords in everything from naming your business, to naming you company website, to yes, even deciding words to use in print like on your company vehicle.

When a consumer has a wiring problem they need a professional to fix, would they type a vague word like "electrical" in their smart phone? Or would they type "electrician". The answer is the later. In fact they may type "Hertfordshire Electrician".

A quick search on google for what people most type when searching, shows ...
140 a month type "electrician hertfordshire" in google search. (with medium competitors)
more than twice as many 390 per month for "electrician watford". so if you served both areas, use both in your name.
"domestic electrician" 1,300 per month.
So depending on customers you are targeting, you may want to use for your company name, website and print on vehicle...

Hertfordshire-Watford Domestic Electrician
https://Hertfordshire-Watford-Domestic-Electricians.uk
(then have a SEO company set you company website up in local search engines like google maps. Then when someone in Hertfordshire type "Electricians" on their smart phone search, your website would be the first they would see.)

Know how many a month type in "electrical companies in hertfordshire", only 10.
Know how many a month type in "Maccas Electrician" a month? ZERO.

Summary: Know your targeted customers, find-out what they most search for, then use those words in every aspect of your business.