Because broken PEN faults on the DNO system can and do happen, and when they do they can be incredibly dangerous.
The advantage I see, as long as earth electrodes are properly installed in accordance with a well written regulation, is that the danger under a broken PEN fault will be greatly reduced.
Initially when the regulation comes in to effect there will be little difference but, after a few years, and as more and more installations have earth electrodes installed the overall effect will be to create a network where the dangers under PEN fault conditions are reduced.
If the regulations were to require an earth electrode system of <20ohm Ra connected to the first consumers earth terminal after the point of connection to the DNO's PME supply (this kind of wording should avoid anyone trying to connect earth rods to a 10th storey flat) then once multiple installations have them connected the combined effect could easily be <2 ohms.
So for the majority of PEN faults which affect more than one installation we end up with a very low resistance path to earth connected and minimised danger.
Of course then we will need a means of alerting people to the fact that the supply neutral has failed.
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I've never used a galvanised rod, only the copper bonded steel rods available in 4' and 8' lengths with threaded ends for screwed couplings.