My experience with HATEDPEOPLE.
I have a renewables business which is not doing well and I decide to make an experience of 2-3 months on RP to get new customers on my electrical services. So for the last 2 months we worked with RatedPeople. Initially we were willing to offer jobs for good prices so we could build up good rates and eventually we could start pricing on regular SUSTAINABLE prices.
I had other businesses before and I am really into control cash flow, income and costs. It seems to me that load of tradesman, majority I think; don’t calculate their costs, depreciation of assets, operational investment, marketing, etc. Folks get happy when they see some money in their hands and don’t calculate how much it takes to get it!
My opinion based on my calculations, is in agreement with some other preview opinions, this service is very good for the customer and for the provider RP and the tradesman gets squeezed from all sides!
The best you can do working for HatedPeople is to pay for your operational cost! That’s all, if you lucky! I didn’t see a way to profit from this! If someone is saying they profit, either they have a super Mama and have ZERO costs or they don’t know how much their real operational cost is!
Here are some numbers based on around 45 jobs as a trial experience for a period of 2 ½ months:
- We won 42% of the leads that we bought! That was because on those jobs we underbid other quotes to get the business, which is a ‘bad practice’, the so called race to the bottom...
- We got refund about 21% of the leads that we bought, which was good, however the other 37% of the leads that we gave a quote were straight LOSS! Good for RP and the customer obviously, not good for the tradesman!
- From that, we only made a decent profit in 18.15% of the worked jobs! However we will need to deducted the loss of the 37% of lost leads, which becomes another cost together with the operational cost. UNSUSTAINABLE!
- Our daily rate working under RP average was £53.07 per day after material costs, now we just need to deduct taxes and our OC from this... That will takes us to the negative side of the force Luke. UNSUSTAINABLE!!!
- The important thing to consider is the operational cost, for example my personal cost is low. I don’t have a mortgage and my cost of living is very low! If we consider only the following things: My personal cost, Van and tools depreciation, running fuel, electrical association membership, business phone; all that would add to a total of £30 OC per day. So I wake up negative £30 every working day! My poor business partner OC for example is way higher than my, with a baby, wife not working, a mortgage and van finance his OC is at least 3 times higher!
- Also, we had to add as a extra cost many of the 37% lost leads, since we had to drive to vary locations to provide quotes, and obviously fuel and time was lost. Double loss!!!
- RP sells the same job 3 times least, they profit every single time! The customers get jobs done for peanuts and the taxman always gets its share.
- 85% of the time that we tried to quote the job for a ‘decent’ price, we lost the job! We actually had the customers several times disclosing WAY cheaper quotes from other tradesman, like some kind of service auction, who can do it cheaper? Perhaps you come down another £5 to get the deal… The calls that we got as a word of mouth generated from RP jobs, didn’t result in new jobs, because the customers wanted VERY CHEAP prices and we refused to do so.
It became clear that this system is good for the electrical wholesaler, is good for the customers, is good the taxman, is good the economy, is VERY good for provider RatedPeople and it doesn’t seem fair for the Tradesman, which gets squeezed from all sides and ends up paying all the way.
Ah, I forgot, we still didn’t get paid for 9% of the jobs that we done… Perhaps some will become loss, as a triple whammy deal! WOW!
Anyway, this was our experience and things can be different in other areas. (We covered SE England and London.) We found the experience valid, however not sustainable! We may do some more work for RP in the future, however I am tired to lose money, this service has not generated new customers or new work outside of their system for me up to now.
Best luck to all.