why compete at the bottom end of the market?I have to complete with prices around the £5500 using all Chinese equipment.
I spoke to one guy who signed up the deal and said he wasn't bothered about the equipment. I have to quote against these installers every week.
Which panel and inverter are popular with every body nowadays
We're fully booked til 2014 with mono-black SolarWorld + Steca / power-one / SMA installs, or LG Neon, or viridian, some of which would probably be in your area.
I'm finding we're actually competing quite a bit now with the national sales companies trying to charge £8-12k for 4kWp at one end, plus a few still going the dirt cheap route at the bottom end.
We used to do a value range, and hi spec, but generally the vast majority would end up going for the higher priced range, wanting quality rather than the absolute bottom end price, so I figured we may as well just focus on that end of the market and leave those who're constantly trying to bargain us down on price to others.