Thoughts on new name ?

[Resu]

Not exactly going to come up first in the phonebook (not sure if this is a problem in this day and age to be fair). Think Aaron A. Aaronson!

 

[Richard Burns]

But my 0-325 electrical comes earlier in an alphabetical list and so possibly would α-Ω electrical :smug:

 

[HappyHippyDad]

If Murray Electrical is common perhaps use your first name as well Jonathan Murray Electrical. I agree with the other responses, I think using your name is the best thing to do. Rather than thinking about what you think sounds good think about what the customer would like to see/hear. 'Ultima'... I guess it sounds ok, it wouldn't put me off using you and if you became huge it may well go in your favour, but as a customer I would probably ring Jonathan Murray Electrical first and if I couldn't get hold of them i'd ring Ultima.

Obviously just having a guess at your first name, but you get the idea. Maybe have a rethink if you're called 'Jesus'!

 

[Octopus]

If Murray Electrical is common perhaps use your first name as well A Jonathan Murray Electrical. I agree with the other responses, I think using your name is the best thing to do. Rather than thinking about what you think sounds good think about what the customer would like to see/hear. 'Ultima'... I guess it sounds ok, it wouldn't put me off using you and if you became huge it may well go in your favour, but as a customer I would probably ring Jonathan Murray Electrical first and if I couldn't get hold of them i'd ring Ultima.

Obviously just having a guess at your first name, but you get the idea. Maybe have a rethink if you're called 'Jesus'!

Corrected that for you then you would be near the top of the listings...

 

[Adam W]

It's alright, but it's not really "something different". If you want "something different" try to think outside of the usual 'this that and the other electrical'.

 

[amckay]

Ultima Electrical. Nice ring to it. You might find you'll get calls to fix hotpoints ultima washing machines!
I used to work for a firm called clear channel. Was always asked (when stopped at red traffic lights) to fix TV aerials/install new points, the company was outdoor media maintenance!