The majority do seem to like L1, L2, L3 or R, S, T.
In a factory environment where a board is only supplying 3-phase loads, each of which has three anonymous brown cables in an isolator or busbar tapoff, it's not particularly interesting to know which phase is which. You can test the sequence at the machine terminals before starting it up. But if you have a mixed load, where single-phase circuits might even dominate the total load at times and certainly overshadow the single-phase control loading of 3-phase machines, it's helpful to be able to balance them.
In the entertainment industry we use a lot of 3-phase supplies for mainly single-phase loads but with some 3-phase loads mixed in. I might plug a hoist control box into any one of a dozen 3-phase outlets in a venue. If I swap out some of the hoists, I don't want them to be overrunning their limits because they are wired the other way. At the same time, if I know there's a total of 160A to play with spread amongst three 125A circuits, I need to know that loading L1 to 100A in one DB and L2 to 100A in another DB is not going to catch me out mid-show because they are actually on the same supply phase.
I agree that it's not always essential to know which phase is which, but it's not terribly difficult to organise.