Too expensive?

[Joe_b87]

Like a lot of people at the moment im getting undercut, nothing new in this but I was wondering what everybody else is charging for labour? I work on £30 per hour depending on the job, the bigger stuff i work out a price.

 

[GLENNSPARK]

T

There is a thread in the business section of the forum, which you may want to cross ref with. It certianly looks like pricing is subject and flavour of the day. I think one can debate this all day and a lot of it has been covered.

Just remember from a marketing point there are 4 elements of the marketing Mix for any company be it BA - Apple M&S or us as a self employed electricians. The Marking Mix has 4 "P's" than when combined and mixed together will and should give you a healthy and profiatable business. The 4 P's in no order as they are all together as follows You have to provide a good PRODUCT with the right PROMOTION at the right PLACE and at the right PRICE. so Price is only one element of the marketing mix. Price is however very unique in this mix or in any business as it is the only element that brings in and produces revenue all the other represent costs. Pricing in general is not handled well by most and the most common mistakes is that pricing is not revised often enough and flexable enough to capitalise on market or present changes. So its your business you and you alone know what profit you need to make daily weekly and monthly go and make sure you have the right product [your skills and workmanship] promote & present that product in the right place and price your product to your market. Remember revenue and profit are 2 completly different entities. Anyone can have a good revenue turnover but the bottom line is is there a profit in the business??? Set yourself limits example you have just been called out to do a minor repair job you get there and it is an elderly couple and it is something really small Fuse blown. repair it and suggest a new board and assure them it will not be expensive. have a look at your diary when a day is clear you going to be at home watching daytime TV yes we all have done it, book it in do it for a labour cost of say £80 - £100 you take home a profit and most importantly when you get back in your van you will feel you have earnt a million pounds you will be feeling so good about youeself and helping out someone that is flexable pricing.

see, this is more like it...
posts like this are what this forum should be about...
not drivvel like `i have passed the 17th edition....am i an electrician now?`....or other such rubbish like that..

 

[Guest55]

anyone thinking there is a minimum wage for electrical work is completely mad.
its simple economic supply & demand.
you charge as much as you can get away with and as little as you can just to get work.

 

[Octopus]

And what most SE sparks don't allow for is the amount of hours of "unproductive" time - so saying I want to gross £xx per hour is meaningless!