I regularly work on a caravan site and campers now a days come overloaded with electrical appliances. They really hammer the provision of electric hook-ups. Personally I would be looking at worst case scenario when it comes to diversity. In the summer the owner will want all the pitches hired out. The british weather will turn sour (as it always does) and the campers will retreat to their vans to watch TV, charge cameras, phones, run fridges, heaters etc - Trust me, if they can use 'free' lecky or their own gas (which they have to pay to replace) they'll hit the electricity hard! If you under estimate then you could have an unhappy customer when his new system fails to perform when the demand is high?
The Regs are quite straight forward about the hook-ups, cable routes and depths etc. And dont forget that a TNCS/PME earthing system is banned under ESQCR 2002