It is easy to get involved in the race to the bottom, it happens in all types of business, it always has and always will.
But look at it another way, the likes of BMW and Mercedes survive in the car industry, why, when you can buy a car for 1/4 of the price to get your heap of bones from point A to point B?
Because us, the public know/believe that they are a top quality car and worth the money.
Look at Everest, the most expensive company in the window industry, they have survived for years, why?
Because of the same reasons above.
Why do people shop at Next, or Monsoon when they could buy their clothes at New look?
The same reasons again.
Why do people buy Miele washing machines that are twice the price of most others?
The same reasons again.
To survive in any business, you need to have profit, so it is up to you to sell your quality system, we all know that there are cheap PV systems out there, that to be honest are dangerous, so if a customer wants to risk his and his families life and have a "cheap" system, which as we all know, will come with a worthless guarantee because companies supplying them will not be around for long, then just do your best to convince them why they should buy yours.
PV is different from a shirt from new look, if the shirt falls apart you throw it away, if the PV system is poor it will not perform well, or someone could end up dead....
The race to the bottom is easy, especially when times are tough, but you need to keep the quality up to survive...