reading this thread with great interest. I am having the same problems as you lot and have the same solutions. Am fed up with oval, it doesnt bend enough to sit on uneven chases is a bugger to fix so it can be plastered, and its a bit of a struggle getiing two 2.5 up it and out into a back box from the floor. I appreciate things are very much different in a new build, but have only ever done difficult re wires in very old buildings.
My latest attemp is to use capping, obviously it fits over the cable so you can slot it on when you like, and if you cut your chases so that its a snug fit it will hold itself in with a little pinch on both edges. when this doesnt work, I steal the masonry nails from cable clips and pin down with them.
Most of my builings have 200 year old plaster, wafer thin, and rock hard bricks.
I worked on a new build garage the other day in the grounds of one such house and the plaster was 25 mil thick, on thermalite blocks. It was heaven on the chasing front used up all my old oval and bent over galvanised nails to hold.