A quick smoke packet calc indicates that over a 10 year plan (Simple sums no IRR or accountancy stuff), the full electric system will be 36% more expensive than a biomass system. Biomass has very high install costs and annual service. The infra red is purchase and plug in for £2,400. All the wiring can be done at the total wiring of the house anyway, just maybe a couple of days more work.
Not as scary as the initial thoughts of "KEEP AWAY FROM ELECTRIC HEATING YOU FOOL".
For a totally pipe free, maintenance free system, with no boiler on show.
I'm not convinced it's a "No" yet for the Infra reds. I really need somebody that has this actual kit fitted, with true running costs and actual feeling the heat of the kit.