EAL has been around for a while now, they are reducing the costs to the colleges to obtain a foothold in the education system. Although some of their exams may be seen as being easier (open book, multiple choice etc) the exams for EAL and C&G hold the same level and standard.
The problem is that once anyone qualifies, will future employers ask for C&G quals over EAL? It is a lot like customers only asking for an NIC qualified electrician, those are the only scheme they know due to the amount of advertising etc. The EAL need to make it known to all employers that their system is the same as C&G's. This may not be easy, for example if you look on job sites some are still asking for 2391 and not the 2394/5???
Yet again within our industry things have changed and without due thought and attention. Hopefully the EAL will advertise their "brand" and everyone will accept it but this will take time. Anyone that is on or going on an EAL course should not be worried, end of the day it is the same as the C&G qualifications.