Hi Sydney,
Sorry, not been on the forum for a while.
What you have to remember is that all electric heating is 100% efficient - all the electrical input is converted to heat, so no electrical heating product can be any more efficient than another. Accurate electronic thermostatic control does help with running costs, but pretty much all the products on the market have this. The only differences in the products are the internals. i.e oil, fireclay, ceramic, element only, steel construction, aluminium construction. The only difference any of this makes is either a slower heat up time and better heat retention ( ceramic, fireclay, steel ) or faster heat up and little heat retention ( element only, dynamic oil, aluminium ). In the end, if you have a 2kw heater/radiator it will give 2kw of heat. If it's retained internally to the radiator, it just means that it's not in the room yet. The largest output in the range you mention seems to be 1.3kw which is only enough for maybe a bedroom, not usually enough for a living room. Hope this is helpful.