I disagree with that description.
What he did sell was a flexible system configured to your requirements.
For example, before the half-module or full module 1P+N MCBs were available, he'd cut you a busbar set that combined 2-pin locations for the compact RCBOs and 1-pin locations for MCBs.
Or, he'd swap the main switch for a changeover switch to support genny input, with busbars made to suit.
And bear in mind he was doing this before compact RCBOs were available from most of the manufacturers. Admittedly, now every man and his dog does compact RCBOs etc, it's taken away a lot of the benefits.
IMO the custom busbars were the USP for him. LiVE have 2-pin busbar sets, but only sold in 1m lengths with nothing but 2-pin locations. Hence no busbar that fits both the compact RCBOs and the main switch - so I suppose that means having fly-leads internally sharing a terminal with the bus bar in one of the RCBOs, which is hardly ideal.
Hmm, there's an opportunity there - only selling busbars to make up a LiVE unit
